diff --git a/handlers/admin.py b/handlers/admin.py
index 87be1b2..77b8b3a 100644
--- a/handlers/admin.py
+++ b/handlers/admin.py
@@ -49,32 +49,40 @@ def _user_card(uid: int) -> tuple[str, InlineKeyboardMarkup] | None:
     if not profile:
         return None
     text = (
-        "<b>User</b>\n\n"
-        f"ID: <code>{uid}</code>\n"
-        f"Username: @{profile.username or '-'}\n"
-        f"Registered: {profile.registered or '-'}\n"
-        f"Balance: {profile.balance:.2f} RUB\n"
-        f"Total earned: {profile.total_earned:.2f} RUB\n"
-        f"Cookies: {profile.cookies_loaded}\n"
-        f"Referrals: {len(profile.referrals)}\n"
-        f"Admin: {'yes' if profile.is_admin else 'no'}\n"
-        f"Banned: {'yes: ' + profile.ban_reason if profile.is_banned else 'no'}"
+        "👤 <b>Пользователь</b>\n\n"
+        f"🆔 ID: <code>{uid}</code>\n"
+        f"👤 @{profile.username or '—'}\n"
+        f"📅 Регистрация: {profile.registered or '?'}\n"
+        f"💳 Баланс: {profile.balance:.2f} ₽\n"
+        f"💰 Всего заработано: {profile.total_earned:.2f} ₽\n"
+        f"🍪 Cookie: {profile.cookies_loaded}\n"
+        f"👥 Рефералов: {len(profile.referrals)}\n"
+        f"👑 Админ: {'✅' if profile.is_admin else '❌'}\n"
+        f"🚫 Бан: {'✅ ' + profile.ban_reason if profile.is_banned else '❌'}"
     )
     keyboard = InlineKeyboardMarkup(
         inline_keyboard=[
             [
-                InlineKeyboardButton(text="Add balance", callback_data=f"u_bal_add_{uid}"),
-                InlineKeyboardButton(text="Subtract balance", callback_data=f"u_bal_sub_{uid}"),
+                InlineKeyboardButton(
+                    text="➕ Баланс", callback_data=f"u_bal_add_{uid}"
+                ),
+                InlineKeyboardButton(
+                    text="➖ Баланс", callback_data=f"u_bal_sub_{uid}"
+                ),
             ],
-            [InlineKeyboardButton(
-                text="Unban" if profile.is_banned else "Ban",
-                callback_data=f"u_ban_{uid}",
-            )],
-            [InlineKeyboardButton(
-                text="Remove admin" if profile.is_admin else "Grant admin",
-                callback_data=f"u_admin_{uid}",
-            )],
-            [InlineKeyboardButton(text="Back", callback_data="admin_back")],
+            [
+                InlineKeyboardButton(
+                    text="🚫 Разбанить" if profile.is_banned else "🚫 Забанить",
+                    callback_data=f"u_ban_{uid}",
+                )
+            ],
+            [
+                InlineKeyboardButton(
+                    text="👑 Убрать админку" if profile.is_admin else "👑 Выдать админку",
+                    callback_data=f"u_admin_{uid}",
+                )
+            ],
+            [InlineKeyboardButton(text="🔙 Назад", callback_data="admin_back")],
         ]
     )
     return text, keyboard
@@ -85,7 +93,9 @@ async def cmd_admin(message: Message, state: FSMContext):
     if not _admin(message.from_user.id):
         return
     await state.clear()
-    await message.answer("<b>Admin panel</b>", parse_mode="HTML", reply_markup=admin_menu_kb())
+    await message.answer(
+        "🛠 <b>Админ-панель</b>", parse_mode="HTML", reply_markup=admin_menu_kb()
+    )
 
 
 @router.callback_query(F.data == "admin_close")
@@ -105,7 +115,7 @@ async def admin_back(callback: CallbackQuery, state: FSMContext):
     if not _admin(callback.from_user.id):
         return
     await state.clear()
-    await safe_edit(callback, "<b>Admin panel</b>", reply_markup=admin_menu_kb())
+    await safe_edit(callback, "🛠 <b>Админ-панель</b>", reply_markup=admin_menu_kb())
     await callback.answer()
 
 
@@ -115,7 +125,7 @@ async def admin_toggle_shop(callback: CallbackQuery):
         return
     enabled = toggle_shop()
     await callback.message.edit_reply_markup(reply_markup=admin_menu_kb())
-    await callback.answer(f"Shop: {'ON' if enabled else 'OFF'}")
+    await callback.answer(f"Скупка: {'ВКЛ' if enabled else 'ВЫКЛ'}")
 
 
 @router.callback_query(F.data == "admin_toggle_bot")
@@ -124,7 +134,7 @@ async def admin_toggle_bot(callback: CallbackQuery):
         return
     enabled = toggle_bot()
     await callback.message.edit_reply_markup(reply_markup=admin_menu_kb())
-    await callback.answer(f"Bot: {'ON' if enabled else 'OFF'}")
+    await callback.answer(f"Бот: {'ВКЛ' if enabled else 'ВЫКЛ'}")
 
 
 @router.callback_query(F.data == "admin_robsec_get")
@@ -133,18 +143,18 @@ async def admin_robsec_get(callback: CallbackQuery):
         return
     lines, size = robsec_info()
     if not size:
-        await callback.answer("robsec.txt is empty", show_alert=True)
+        await callback.answer("robsec.txt пуст", show_alert=True)
         return
     try:
         bot = get_bot() or callback.message.bot
         await bot.send_document(
             callback.from_user.id,
             FSInputFile(ROBSEC_FILE),
-            caption=f"robsec.txt\nLines: {lines}\nSize: {size} bytes",
+            caption=f"📥 <b>robsec.txt</b>\nСтрок: <b>{lines}</b>\nРазмер: <b>{size} байт</b>",
         )
-        await callback.answer("Sent")
+        await callback.answer("Отправлено")
     except Exception as exc:
-        await callback.answer(f"Error: {exc}", show_alert=True)
+        await callback.answer(f"Ошибка: {exc}", show_alert=True)
 
 
 @router.callback_query(F.data == "admin_robsec_clear")
@@ -154,11 +164,19 @@ async def admin_robsec_clear_prompt(callback: CallbackQuery):
     lines, _ = robsec_info()
     keyboard = InlineKeyboardMarkup(
         inline_keyboard=[
-            [InlineKeyboardButton(text="Yes, clear", callback_data="admin_robsec_clear_yes")],
-            [InlineKeyboardButton(text="Cancel", callback_data="admin_back")],
+            [
+                InlineKeyboardButton(
+                    text="✅ Да, очистить", callback_data="admin_robsec_clear_yes"
+                )
+            ],
+            [InlineKeyboardButton(text="🔙 Отмена", callback_data="admin_back")],
         ]
     )
-    await safe_edit(callback, f"Clear robsec.txt? Current lines: <b>{lines}</b>", reply_markup=keyboard)
+    await safe_edit(
+        callback,
+        f"🗑 <b>Очистить robsec.txt?</b>\n\nСтрок сейчас: <b>{lines}</b>\n\n⚠️ Данные будут удалены безвозвратно!",
+        reply_markup=keyboard,
+    )
 
 
 @router.callback_query(F.data == "admin_robsec_clear_yes")
@@ -166,8 +184,8 @@ async def admin_robsec_clear_yes(callback: CallbackQuery):
     if not _admin(callback.from_user.id):
         return
     clear_robsec()
-    await safe_edit(callback, "<b>robsec.txt cleared</b>", reply_markup=admin_menu_kb())
-    await callback.answer("Cleared")
+    await safe_edit(callback, "✅ <b>robsec.txt очищен</b>", reply_markup=admin_menu_kb())
+    await callback.answer("Очищено")
 
 
 @router.callback_query(F.data == "admin_rates")
@@ -176,13 +194,18 @@ async def admin_rates(callback: CallbackQuery):
         return
     cfg = load_config()
     rows = [
-        [InlineKeyboardButton(text=f"{rate.name}: {rate.price:.2f} RUB", callback_data=f"admin_rate_{key}")]
+        [
+            InlineKeyboardButton(
+                text=f"{rate.name}: {rate.price:.2f} ₽",
+                callback_data=f"admin_rate_{key}",
+            )
+        ]
         for key, rate in cfg.rates.items()
     ]
-    rows.append([InlineKeyboardButton(text="Back", callback_data="admin_back")])
+    rows.append([InlineKeyboardButton(text="🔙 Назад", callback_data="admin_back")])
     await safe_edit(
         callback,
-        "<b>Rate management</b>\nSelect a rate:",
+        "💰 <b>Управление курсами</b>\nВыберите курс для изменения цены:",
         reply_markup=InlineKeyboardMarkup(inline_keyboard=rows),
     )
     await callback.answer()
@@ -196,13 +219,13 @@ async def admin_rate_select(callback: CallbackQuery, state: FSMContext):
     cfg = load_config()
     rate = cfg.rates.get(key)
     if not rate:
-        await callback.answer("Rate not found", show_alert=True)
+        await callback.answer("Курс не найден", show_alert=True)
         return
     await state.update_data(rate_key=key)
     await state.set_state(Form.admin_edit_rate)
     await safe_edit(
         callback,
-        f"Rate: <b>{rate.name}</b>\nCurrent price: {rate.price:.2f} RUB\n\nSend a new price:",
+        f"💰 Курс: <b>{rate.name}</b>\nТекущая цена: {rate.price:.2f} ₽\n\nОтправьте новую цену числом:",
         reply_markup=back_kb("admin_back"),
     )
 
@@ -216,7 +239,7 @@ async def admin_edit_rate_save(message: Message, state: FSMContext):
         if price < 0:
             raise ValueError
     except ValueError:
-        await message.answer("Send a non-negative number.")
+        await message.answer("❌ Введите неотрицательное число.")
         return
     data = await state.get_data()
     key = data.get("rate_key")
@@ -226,7 +249,10 @@ async def admin_edit_rate_save(message: Message, state: FSMContext):
         return
     update_rate(key, price)
     await state.clear()
-    await message.answer(f"Rate updated: {cfg.rates[key].name} = {price:.2f} RUB", reply_markup=admin_menu_kb())
+    await message.answer(
+        f"✅ Цена <b>{cfg.rates[key].name}</b> = {price:.2f} ₽",
+        reply_markup=admin_menu_kb(),
+    )
 
 
 @router.callback_query(F.data == "admin_min_withdraw")
@@ -236,7 +262,7 @@ async def admin_min_withdraw(callback: CallbackQuery, state: FSMContext):
     await state.set_state(Form.admin_min_withdraw)
     await safe_edit(
         callback,
-        f"Current minimum withdrawal: {load_config().min_withdraw:.2f} RUB\nSend a new value:",
+        f"💳 Текущий минимальный вывод: {load_config().min_withdraw:.2f} ₽\nОтправьте новое значение:",
         reply_markup=back_kb("admin_back"),
     )
 
@@ -250,11 +276,13 @@ async def admin_min_withdraw_save(message: Message, state: FSMContext):
         if value <= 0:
             raise ValueError
     except ValueError:
-        await message.answer("Send a positive number.")
+        await message.answer("❌ Введите положительное число.")
         return
     update_min_withdraw(value)
     await state.clear()
-    await message.answer(f"Minimum withdrawal updated to {value:.2f} RUB", reply_markup=admin_menu_kb())
+    await message.answer(
+        f"✅ Минимальный вывод: {value:.2f} ₽", reply_markup=admin_menu_kb()
+    )
 
 
 @router.callback_query(F.data == "admin_treasury")
@@ -262,7 +290,11 @@ async def admin_treasury(callback: CallbackQuery, state: FSMContext):
     if not _admin(callback.from_user.id):
         return
     await state.set_state(Form.admin_treasury_amount)
-    await safe_edit(callback, "How much RUB should be added to the treasury?", reply_markup=back_kb("admin_back"))
+    await safe_edit(
+        callback,
+        "🏦 На какую сумму пополнить казну? (в ₽)\nОтправьте число:",
+        reply_markup=back_kb("admin_back"),
+    )
 
 
 @router.message(Form.admin_treasury_amount)
@@ -274,22 +306,29 @@ async def admin_treasury_amount(message: Message, state: FSMContext):
         if amount <= 0:
             raise ValueError
     except ValueError:
-        await message.answer("Send a positive number.")
+        await message.answer("❌ Введите положительное число.")
         return
     await state.clear()
     invoice = await create_treasury_invoice(amount)
     if not invoice:
-        await message.answer("CryptoBot invoice creation failed.", reply_markup=admin_menu_kb())
+        await message.answer(
+            "❌ Не удалось создать счет CryptoBot.", reply_markup=admin_menu_kb()
+        )
         return
     pay_url, invoice_id, amount_usdt = invoice
     keyboard = InlineKeyboardMarkup(
         inline_keyboard=[
-            [InlineKeyboardButton(text="Pay", url=pay_url)],
-            [InlineKeyboardButton(text="Check payment", callback_data=f"treasury_check_{invoice_id}_{amount}")],
+            [InlineKeyboardButton(text="💳 Оплатить", url=pay_url)],
+            [
+                InlineKeyboardButton(
+                    text="✅ Проверить оплату",
+                    callback_data=f"treasury_check_{invoice_id}_{amount}",
+                )
+            ],
         ]
     )
     await message.answer(
-        f"Treasury invoice: <b>{amount:.2f} RUB</b> (~{amount_usdt} USDT)\nPay it and check the status.",
+        f"🏦 Счет на пополнение казны\n\n💰 Сумма: <b>{amount:.2f} ₽</b> (~{amount_usdt} USDT)\n\nПосле оплаты нажмите «Проверить оплату».",
         parse_mode="HTML",
         reply_markup=keyboard,
     )
@@ -307,11 +346,15 @@ async def treasury_check(callback: CallbackQuery):
         paid = False
         amount_rub = 0.0
     if not paid:
-        await callback.answer("Payment has not arrived yet", show_alert=True)
+        await callback.answer("Оплата еще не поступила", show_alert=True)
         return
     balance = add_treasury(amount_rub)
-    await safe_edit(callback, f"Treasury topped up by {amount_rub:.2f} RUB. Total: {balance:.2f} RUB", reply_markup=admin_menu_kb())
-    await callback.answer("Paid")
+    await safe_edit(
+        callback,
+        f"✅ Казна пополнена на {amount_rub:.2f} ₽\n🏦 Всего: {balance:.2f} ₽",
+        reply_markup=admin_menu_kb(),
+    )
+    await callback.answer("Оплачено")
 
 
 @router.callback_query(F.data == "admin_broadcast")
@@ -319,7 +362,11 @@ async def admin_broadcast_prompt(callback: CallbackQuery, state: FSMContext):
     if not _admin(callback.from_user.id):
         return
     await state.set_state(Form.admin_broadcast)
-    await safe_edit(callback, "Send the broadcast text or a photo with caption.", reply_markup=back_kb("admin_back"))
+    await safe_edit(
+        callback,
+        "📣 Отправьте сообщение для рассылки (текст или фото с подписью):",
+        reply_markup=back_kb("admin_back"),
+    )
 
 
 @router.message(Form.admin_broadcast)
@@ -333,7 +380,10 @@ async def admin_broadcast_send(message: Message, state: FSMContext):
         photo_id=message.photo[-1].file_id if message.photo else None,
         caption=message.caption,
     )
-    await message.answer(f"Broadcast complete. Sent: {sent}, failed: {failed}.", reply_markup=admin_menu_kb())
+    await message.answer(
+        f"✅ Рассылка завершена. Отправлено: {sent}\n❌ Ошибок: {failed}",
+        reply_markup=admin_menu_kb(),
+    )
 
 
 @router.callback_query(F.data == "admin_users")
@@ -341,7 +391,9 @@ async def admin_users(callback: CallbackQuery, state: FSMContext):
     if not _admin(callback.from_user.id):
         return
     await state.set_state(Form.admin_find_user)
-    await safe_edit(callback, "Send a user ID or @username.", reply_markup=back_kb("admin_back"))
+    await safe_edit(
+        callback, "Отправьте ID пользователя или @username.", reply_markup=back_kb("admin_back")
+    )
 
 
 @router.message(Form.admin_find_user)
@@ -351,7 +403,7 @@ async def admin_find_user(message: Message, state: FSMContext):
     uid = find_user((message.text or "").strip())
     await state.clear()
     if uid is None:
-        await message.answer("User not found.", reply_markup=admin_menu_kb())
+        await message.answer("❌ Пользователь не найден.", reply_markup=admin_menu_kb())
         return
     card = _user_card(uid)
     if card:
@@ -365,7 +417,9 @@ async def u_bal_add(callback: CallbackQuery, state: FSMContext):
     uid = int(callback.data.removeprefix("u_bal_add_"))
     await state.update_data(target_uid=uid)
     await state.set_state(Form.admin_user_balance_add)
-    await safe_edit(callback, "Send the amount to add:", reply_markup=back_kb("admin_back"))
+    await safe_edit(
+        callback, "Отправьте сумму для начисления:", reply_markup=back_kb("admin_back")
+    )
 
 
 @router.message(Form.admin_user_balance_add)
@@ -377,12 +431,14 @@ async def u_bal_add_save(message: Message, state: FSMContext):
         if amount <= 0:
             raise ValueError
     except ValueError:
-        await message.answer("Send a positive number.")
+        await message.answer("❌ Введите положительное число.")
         return
     uid = (await state.get_data()).get("target_uid")
     add_balance(uid, amount)
     await state.clear()
-    await message.answer(f"Added {amount:.2f} RUB to {uid}.", reply_markup=admin_menu_kb())
+    await message.answer(
+        f"✅ Пользователю {uid} начислено {amount:.2f} ₽.", reply_markup=admin_menu_kb()
+    )
 
 
 @router.callback_query(F.data.startswith("u_bal_sub_"))
@@ -392,7 +448,9 @@ async def u_bal_sub(callback: CallbackQuery, state: FSMContext):
     uid = int(callback.data.removeprefix("u_bal_sub_"))
     await state.update_data(target_uid=uid)
     await state.set_state(Form.admin_user_balance_sub)
-    await safe_edit(callback, "Send the amount to subtract:", reply_markup=back_kb("admin_back"))
+    await safe_edit(
+        callback, "Отправьте сумму для списания:", reply_markup=back_kb("admin_back")
+    )
 
 
 @router.message(Form.admin_user_balance_sub)
@@ -404,12 +462,14 @@ async def u_bal_sub_save(message: Message, state: FSMContext):
         if amount <= 0:
             raise ValueError
     except ValueError:
-        await message.answer("Send a positive number.")
+        await message.answer("❌ Введите положительное число.")
         return
     uid = (await state.get_data()).get("target_uid")
     sub_balance(uid, amount)
     await state.clear()
-    await message.answer(f"Subtracted {amount:.2f} RUB from {uid}.", reply_markup=admin_menu_kb())
+    await message.answer(
+        f"✅ У пользователя {uid} списано {amount:.2f} ₽.", reply_markup=admin_menu_kb()
+    )
 
 
 @router.callback_query(F.data.startswith("u_ban_"))
@@ -424,11 +484,13 @@ async def u_ban(callback: CallbackQuery, state: FSMContext):
         from services.admin import unban_user
 
         unban_user(uid)
-        await callback.answer("Unbanned")
+        await callback.answer("Разблокирован")
     else:
         await state.update_data(target_uid=uid)
         await state.set_state(Form.admin_user_ban_reason)
-        await safe_edit(callback, "Send the ban reason:", reply_markup=back_kb("admin_back"))
+        await safe_edit(
+            callback, "Отправьте причину блокировки:", reply_markup=back_kb("admin_back")
+        )
         return
     card = _user_card(uid)
     if card:
@@ -440,7 +502,7 @@ async def u_ban_reason(message: Message, state: FSMContext):
     if not _admin(message.from_user.id):
         return
     uid = (await state.get_data()).get("target_uid")
-    ban_user(uid, (message.text or "No reason").strip())
+    ban_user(uid, (message.text or "Причина не указана").strip())
     await state.clear()
     card = _user_card(uid)
     if card:
@@ -453,7 +515,7 @@ async def u_admin(callback: CallbackQuery):
         return
     uid = int(callback.data.removeprefix("u_admin_"))
     enabled = toggle_user_admin(uid)
-    await callback.answer(f"Admin: {'ON' if enabled else 'OFF'}")
+    await callback.answer(f"Админ: {'ВКЛ' if enabled else 'ВЫКЛ'}")
     card = _user_card(uid)
     if card:
         await safe_edit(callback, card[0], reply_markup=card[1])
diff --git a/handlers/start.py b/handlers/start.py
index 5806481..fbc6a2b 100644
--- a/handlers/start.py
+++ b/handlers/start.py
@@ -16,15 +16,15 @@ router = Router(name="start")
 
 def _welcome_text(cfg) -> str:
     text = (
-        f"Welcome to <b>{SHOP_NAME}</b>!\n\n"
-        "You can sell cookies at these rates:\n"
+        f"💎 Добро пожаловать в <b>{SHOP_NAME}</b>!\n\n"
+        "💵 Здесь можно продать куки по следующим ставкам:\n"
     )
     for rate in cfg.rates.values():
-        text += f"- {rate.name}: {rate.price:.2f} RUB\n"
+        text += f"🔸 {rate.name}: {rate.price:.2f} ₽\n"
     return text + (
-        f"\nAVG pricing applies to {cfg.avg_min_cookies}+ cookies with donations.\n"
-        f"The AVG price is capped at {cfg.avg_min_price:.2f}-{cfg.avg_max_price:.2f} RUB per cookie.\n\n"
-        "Send a .txt file or paste your cookie text."
+        f"\n📊 <b>AVG-система ({cfg.avg_min_price:.2f}-{cfg.avg_max_price:.2f} ₽/шт):</b>\n"
+        f"При отправке {cfg.avg_min_cookies}+ донатных cookie бот рассчитает средний Lifetime donate и предложит выгодную цену за каждую cookie.\n\n"
+        "🍪 Отправьте .txt-файл или вставьте текст с cookie."
     )
 
 
@@ -40,24 +40,24 @@ async def _show_start(
     profile = get(user_id)
     cfg = load_config()
     if profile and profile.is_banned:
-        await message.answer(f"You are banned. Reason: {profile.ban_reason or '-'}")
+        await message.answer(f"❌ Вы заблокированы. Причина: {profile.ban_reason or '—'}")
         return
     if not cfg.bot_enabled and user_id != ADMIN_ID:
-        await message.answer("The bot is temporarily disabled by an administrator.")
+        await message.answer("🚫 Бот временно отключен администратором.")
         return
     if is_new:
         bot = get_bot() or message.bot
         await log_admin(
             bot,
             ADMIN_ID,
-            f"<b>New user</b>\nID: <code>{user_id}</code>\n"
-            f"@{username or '-'}\nReferrer: {referrer or '-'}",
+            f"🆕 <b>Новый пользователь</b>\nID: <code>{user_id}</code>\n"
+            f"@{username or 'нет'}\nРеферер: {referrer or '—'}",
             get_log_bot(),
         )
 
     text = _welcome_text(cfg)
     if is_admin(user_id):
-        text += "\n\n<b>Admin accounts cannot sell cookies. Use /admin.</b>"
+        text += "\n\n👑 <i>Вы администратор. Продажа cookie отключена. Используйте /admin.</i>"
     await message.answer(text, parse_mode="HTML", reply_markup=main_menu_kb())
 
 
diff --git a/handlers/upload.py b/handlers/upload.py
index ddbabae..e85df63 100644
--- a/handlers/upload.py
+++ b/handlers/upload.py
@@ -36,14 +36,14 @@ async def _blocked(message: Message) -> bool:
         register(message.from_user.id, message.from_user.username)
         profile = get(message.from_user.id)
     if profile.is_banned:
-        await message.answer(f"You are banned. Reason: {profile.ban_reason or '-'}")
+        await message.answer(f"❌ Вы заблокированы. Причина: {profile.ban_reason or '—'}")
         return True
     cfg = load_config()
     if not cfg.bot_enabled and message.from_user.id != ADMIN_ID:
-        await message.answer("The bot is temporarily disabled.")
+        await message.answer("🚫 Бот временно отключен.")
         return True
     if not cfg.shop_enabled and message.from_user.id != ADMIN_ID:
-        await message.answer("Cookie buying is temporarily disabled.")
+        await message.answer("🚫 Скупка cookie временно отключена.")
         return True
     return False
 
@@ -51,13 +51,13 @@ async def _blocked(message: Message) -> bool:
 @router.message(StateFilter(None), F.document)
 async def handle_document(message: Message):
     if is_admin(message.from_user.id):
-        await message.answer("Admin accounts cannot sell cookies. Use /admin.")
+        await message.answer("👑 Администраторы не могут продавать cookie. Используйте /admin.")
         return
     if await _blocked(message):
         return
     filename = message.document.file_name or ""
     if not filename.lower().endswith(".txt"):
-        await message.answer("Send a .txt file.")
+        await message.answer("❌ Отправьте файл формата .txt.")
         return
 
     path = COOKIE_FILES_DIR / f"{message.from_user.id}_{random.randint(100000, 999999)}.txt"
@@ -72,13 +72,13 @@ async def handle_document(message: Message):
 @router.message(StateFilter(None), F.text & ~F.text.startswith("/"))
 async def handle_text(message: Message):
     if is_admin(message.from_user.id):
-        await message.answer("Admin accounts cannot sell cookies. Use /admin.")
+        await message.answer("👑 Администраторы не могут продавать cookie. Используйте /admin.")
         return
     if await _blocked(message):
         return
     text = message.text or ""
     if "_|WARNING:-DO-NOT-SHARE-THIS." not in text:
-        await message.answer("Use the menu below or send cookie text.", reply_markup=main_menu_kb())
+        await message.answer("👋 Используйте меню ниже или отправьте текст с cookie.", reply_markup=main_menu_kb())
         return
     await process_cookies(message, text)
 
@@ -86,14 +86,14 @@ async def handle_text(message: Message):
 async def process_cookies(message: Message, raw_text: str):
     cookies, duplicates = parse_cookies_text(raw_text)
     if not cookies:
-        await message.answer("No cookies were found in the submitted data.")
+        await message.answer("❌ В отправленных данных cookie не найдены.")
         return
 
     cfg = load_config()
     proxies = load_proxies()
     total = len(cookies)
     progress = await message.answer(
-        f"<b>Processing cookies</b>\nTotal: {total}\nDuplicates removed: {duplicates}\nStage: validation...",
+        f"⏳ <b>Начинаю обработку cookie</b>\nВсего: {total}\nДубликатов удалено: {duplicates}\nЭтап: проверка...",
         parse_mode="HTML",
     )
 
@@ -110,17 +110,17 @@ async def process_cookies(message: Message, raw_text: str):
             if index % 20 == 0 or index == total:
                 try:
                     await progress.edit_text(
-                        f"<b>Validation</b>\nProgress: {index}/{total}\nValid: {len(valid)}",
+                        f"⏳ <b>Проверка cookie</b>\nПрогресс: {index}/{total}\n✅ Валидных: {len(valid)}",
                         parse_mode="HTML",
                     )
                 except Exception:
                     pass
 
     if not valid:
-        await progress.edit_text(f"No valid cookies found. Duplicates: {duplicates}")
+        await progress.edit_text(f"❌ Валидные cookie не найдены. Дубликатов: {duplicates}")
         return
 
-    await progress.edit_text(f"<b>Checking donations</b>\nValid cookies: {len(valid)}", parse_mode="HTML")
+    await progress.edit_text(f"⏳ <b>Проверяю донаты</b>\nВалидных cookie: {len(valid)}", parse_mode="HTML")
     donations = []
     async with aiohttp.ClientSession() as session:
         async def get_donation(result):
@@ -140,13 +140,13 @@ async def process_cookies(message: Message, raw_text: str):
     priced, avg_used, avg_price = price_cookie_batch(donations, cfg)
     if not priced:
         await progress.edit_text(
-            f"No cookies matched the rates. Valid: {len(valid)}",
+            f"❌ Ни одна cookie не подошла под курсы. Валидных: {len(valid)}",
             reply_markup=back_kb(),
         )
         return
 
     await progress.edit_text(
-        f"<b>Refreshing cookies</b>\nPayable: {len(priced)}\nMethod: {'AVG' if avg_used else 'per-rate'}",
+        f"⏳ <b>Обновляю cookie</b>\nК оплате: {len(priced)}\nМетод: {'AVG' if avg_used else 'поштучный'}",
         parse_mode="HTML",
     )
     fresh_ok = []
@@ -166,8 +166,8 @@ async def process_cookies(message: Message, raw_text: str):
                 fresh_failed += 1
         try:
             await progress.edit_text(
-                f"<b>Refreshing cookies</b>\nProgress: {min(offset + len(batch), len(priced))}/{len(priced)}\n"
-                f"Refreshed: {len(fresh_ok)}\nFailed: {fresh_failed}",
+                f"⏳ <b>Обновление cookie</b>\nПрогресс: {min(offset + len(batch), len(priced))}/{len(priced)}\n"
+                f"✅ Обновлено: {len(fresh_ok)}\n❌ Ошибок: {fresh_failed}",
                 parse_mode="HTML",
             )
         except Exception:
@@ -175,7 +175,7 @@ async def process_cookies(message: Message, raw_text: str):
 
     if not fresh_ok:
         await progress.edit_text(
-            f"No cookies could be refreshed. Valid: {len(valid)}, failed: {fresh_failed}",
+            f"❌ Не удалось обновить ни одной cookie. Валидных: {len(valid)}, ошибок: {fresh_failed}",
             reply_markup=back_kb(),
         )
         return
@@ -204,30 +204,30 @@ async def process_cookies(message: Message, raw_text: str):
     bot = get_bot() or message.bot
     await apply_referral_payout(bot, profile.user_id, profile.username, payout, cfg.referral_percent)
 
-    method = "AVG" if avg_used else "per-rate"
+    method = "📊 AVG-система" if avg_used else "📋 Поштучный"
     report = (
-        "<b>Processing complete</b>\n\n"
-        f"Total: {total}\nDuplicates: {duplicates}\nValid: {len(valid)}\n"
-        f"Payable: {len(priced)}\nRefreshed: {len(fresh_ok)}\nFailed refresh: {fresh_failed}\n"
-        f"Method: {method}\n"
+        "✅ <b>Обработка завершена</b>\n\n"
+        f"Всего cookie: {total}\nДубликатов: {duplicates}\nВалидных: {len(valid)}\n"
+        f"Подошло под курс: {len(priced)}\nОбновлено: {len(fresh_ok)}\nОшибок обновления: {fresh_failed}\n"
+        f"Метод оплаты: {method}\n"
     )
     if avg_used:
-        report += f"AVG price: {avg_price:.2f} RUB\n"
-    report += f"\nPayout: <b>{payout:.2f} RUB</b>\nBalance: <b>{profile.balance:.2f} RUB</b>"
+        report += f"AVG цена за cookie: {avg_price:.2f} ₽\n"
+    report += f"\n💰 Начислено: <b>{payout:.2f} ₽</b>\n💳 Баланс: <b>{profile.balance:.2f} ₽</b>"
     await progress.edit_text(report, parse_mode="HTML", reply_markup=main_menu_kb())
 
     await log_admin(
         bot,
         ADMIN_ID,
-        f"<b>Cookie purchase</b>\n@{profile.username or '-'} (<code>{profile.user_id}</code>)\n"
-        f"Total: {total}, valid: {len(valid)}, refreshed: {len(fresh_ok)}\nPayout: {payout:.2f} RUB",
+        f"🍪 <b>Новая покупка cookie</b>\n@{profile.username or '—'} (<code>{profile.user_id}</code>)\n"
+        f"Всего: {total}, валидных: {len(valid)}, обновлено: {len(fresh_ok)}\nВыплачено: {payout:.2f} ₽",
         get_log_bot(),
     )
     await log_admin_document(
         bot,
         ADMIN_ID,
         str(user_file),
-        caption=f"robsec from <code>{profile.user_id}</code>",
+        caption=f"robsec от <code>{profile.user_id}</code>",
         log_bot=get_log_bot(),
     )
     user_file.unlink(missing_ok=True)
diff --git a/handlers/user.py b/handlers/user.py
index 325d875..45addbb 100644
--- a/handlers/user.py
+++ b/handlers/user.py
@@ -27,16 +27,16 @@ async def cb_profile(callback: CallbackQuery, state: FSMContext):
     profile = _get_profile(callback)
     cfg = load_config()
     text = (
-        "<b>Your profile</b>\n\n"
+        "👤 <b>Ваш профиль</b>\n\n"
         f"ID: <code>{profile.user_id}</code>\n"
-        f"Registered: {profile.registered}\n\n"
-        f"Cookies loaded: <b>{profile.cookies_loaded}</b>\n"
-        f"Total earned: <b>{profile.total_earned:.2f} RUB</b>\n"
-        f"Referral earnings: <b>{profile.referral_earned:.2f} RUB</b>\n"
-        f"Balance: <b>{profile.balance:.2f} RUB</b>\n\n"
-        f"Referral link:\nhttps://t.me/{BOT_USERNAME}?start=ref_{profile.user_id}\n\n"
-        f"Referral payout: {cfg.referral_percent}%\n"
-        f"Minimum withdrawal: {cfg.min_withdraw:.2f} RUB"
+        f"📅 Дата регистрации: {profile.registered}\n\n"
+        f"🍪 Загружено cookie: <b>{profile.cookies_loaded}</b>\n"
+        f"💰 Заработано всего: <b>{profile.total_earned:.2f} ₽</b>\n"
+        f"💸 С рефералов: <b>{profile.referral_earned:.2f} ₽</b>\n"
+        f"💳 Текущий баланс: <b>{profile.balance:.2f} ₽</b>\n\n"
+        f"🔗 Ваша реферальная ссылка:\nhttps://t.me/{BOT_USERNAME}?start=ref_{profile.user_id}\n\n"
+        f"💡 Реферальный процент: {cfg.referral_percent}%\n"
+        f"💳 Минимальный вывод: {cfg.min_withdraw:.2f} ₽"
     )
     await safe_edit(callback, text, reply_markup=back_kb())
     await callback.answer()
@@ -47,11 +47,11 @@ async def cb_stats(callback: CallbackQuery, state: FSMContext):
     await state.clear()
     stats = load_stats()
     text = (
-        "<b>Global statistics</b>\n\n"
-        f"Users: <b>{stats.total_users}</b>\n"
-        f"Cookies: <b>{stats.total_cookies}</b>\n"
-        f"Direct payouts: <b>{stats.total_paid_direct:.2f} RUB</b>\n"
-        f"Referral payouts: <b>{stats.total_paid_referral:.2f} RUB</b>"
+        "📈 <b>Общая статистика</b>\n\n"
+        f"👥 Пользователей: <b>{stats.total_users}</b>\n"
+        f"🍪 Всего cookie: <b>{stats.total_cookies}</b>\n"
+        f"💰 Прямых выплат: <b>{stats.total_paid_direct:.2f} ₽</b>\n"
+        f"💸 Реферальных выплат: <b>{stats.total_paid_referral:.2f} ₽</b>"
     )
     await safe_edit(callback, text, reply_markup=back_kb())
     await callback.answer()
@@ -61,12 +61,12 @@ async def cb_stats(callback: CallbackQuery, state: FSMContext):
 async def cb_rates(callback: CallbackQuery, state: FSMContext):
     await state.clear()
     cfg = load_config()
-    text = "<b>Current rates</b>\n\n"
+    text = "💰 <b>Актуальные курсы</b>\n\n"
     for rate in cfg.rates.values():
-        text += f"- {rate.name}: {rate.price:.2f} RUB\n"
+        text += f"🔸 {rate.name}: {rate.price:.2f} ₽\n"
     text += (
-        f"\nAVG: {cfg.avg_min_cookies}+ donation cookies, "
-        f"{cfg.avg_min_price:.2f}-{cfg.avg_max_price:.2f} RUB per cookie."
+        f"\n📊 <b>AVG-система (от {cfg.avg_min_cookies}+ донатных cookie):</b>\n"
+        f"Цена за cookie: {cfg.avg_min_price:.2f}-{cfg.avg_max_price:.2f} ₽."
     )
     await safe_edit(callback, text, reply_markup=back_kb())
     await callback.answer()
@@ -80,9 +80,9 @@ async def cb_withdraw(callback: CallbackQuery, state: FSMContext):
     if profile.balance < cfg.min_withdraw:
         await safe_edit(
             callback,
-            f"Insufficient balance: <b>{profile.balance:.2f} RUB</b>\n"
-            f"Minimum: <b>{cfg.min_withdraw:.2f} RUB</b>\n"
-            f"Treasury: <b>{cfg.treasury:.2f} RUB</b>",
+            f"❌ Недостаточно средств. Баланс: <b>{profile.balance:.2f} ₽</b>\n"
+            f"📉 Минимум для вывода: <b>{cfg.min_withdraw:.2f} ₽</b>\n"
+            f"🏦 Казна: <b>{cfg.treasury:.2f} ₽</b>",
             reply_markup=back_kb(),
         )
         await callback.answer()
@@ -90,18 +90,18 @@ async def cb_withdraw(callback: CallbackQuery, state: FSMContext):
     if profile.balance > cfg.treasury:
         await safe_edit(
             callback,
-            f"Treasury funds are insufficient: <b>{cfg.treasury:.2f} RUB</b>.",
+            f"⚠️ Недостаточно средств в казне: <b>{cfg.treasury:.2f} ₽</b>.",
             reply_markup=back_kb(),
         )
         await callback.answer()
         return
 
-    await callback.answer("Creating check...")
-    await safe_edit(callback, "Creating your CryptoBot check...")
+    await callback.answer("⏳ Создаю чек...")
+    await safe_edit(callback, "⏳ Создаю CryptoBot-чек, подождите...")
     amount = profile.balance
     check_url = await create_crypto_check(amount)
     if not check_url:
-        await safe_edit(callback, "Could not create the check. Try again later.", reply_markup=back_kb())
+        await safe_edit(callback, "❌ Не удалось создать чек. Попробуйте позже.", reply_markup=back_kb())
         return
 
     profile.balance = 0.0
@@ -112,8 +112,8 @@ async def cb_withdraw(callback: CallbackQuery, state: FSMContext):
     save_config(cfg)
     await safe_edit(
         callback,
-        f"Check created for <b>{amount:.2f} RUB</b>.\n"
-        f"<a href='{check_url}'>Activate check</a>",
+        f"✅ Чек создан на сумму <b>{amount:.2f} ₽</b>.\n"
+        f"<a href='{check_url}'>Активировать чек</a>",
         reply_markup=back_kb(),
         disable_web_page_preview=True,
     )
@@ -121,7 +121,7 @@ async def cb_withdraw(callback: CallbackQuery, state: FSMContext):
     await log_admin(
         bot,
         ADMIN_ID,
-        f"<b>Withdrawal</b>\n@{profile.username or '-'} (<code>{profile.user_id}</code>)\n"
-        f"Amount: {amount:.2f} RUB\nCheck: {check_url}",
+        f"💸 <b>Вывод средств</b>\n@{profile.username or '—'} (<code>{profile.user_id}</code>)\n"
+        f"Сумма: {amount:.2f} ₽\nЧек: {check_url}",
         get_log_bot(),
     )
diff --git a/keyboards/admin.py b/keyboards/admin.py
index d0935f0..4ee024b 100644
--- a/keyboards/admin.py
+++ b/keyboards/admin.py
@@ -8,26 +8,26 @@ def admin_menu_kb() -> InlineKeyboardMarkup:
     return InlineKeyboardMarkup(
         inline_keyboard=[
             [InlineKeyboardButton(
-                text=f"Shop: {'ON' if cfg.shop_enabled else 'OFF'}",
+                text=f"🛒 Скупка: {'✅ ВКЛ' if cfg.shop_enabled else '❌ ВЫКЛ'}",
                 callback_data="admin_toggle_shop",
             )],
             [InlineKeyboardButton(
-                text=f"Bot: {'ON' if cfg.bot_enabled else 'OFF'}",
+                text=f"🤖 Бот: {'✅ ВКЛ' if cfg.bot_enabled else '❌ ВЫКЛ'}",
                 callback_data="admin_toggle_bot",
             )],
-            [InlineKeyboardButton(text="Users", callback_data="admin_users")],
-            [InlineKeyboardButton(text="Rates", callback_data="admin_rates")],
-            [InlineKeyboardButton(text="Broadcast", callback_data="admin_broadcast")],
+            [InlineKeyboardButton(text="👥 Пользователи", callback_data="admin_users")],
+            [InlineKeyboardButton(text="💰 Управление курсами", callback_data="admin_rates")],
+            [InlineKeyboardButton(text="📣 Рассылка", callback_data="admin_broadcast")],
             [InlineKeyboardButton(
-                text=f"Minimum withdrawal: {cfg.min_withdraw:.2f} RUB",
+                text=f"💳 Мин. вывод: {cfg.min_withdraw:.2f} ₽",
                 callback_data="admin_min_withdraw",
             )],
             [InlineKeyboardButton(
-                text=f"Treasury: {cfg.treasury:.2f} RUB | Top up",
+                text=f"🏦 Казна: {cfg.treasury:.2f} ₽ | Пополнить",
                 callback_data="admin_treasury",
             )],
-            [InlineKeyboardButton(text="Download robsec.txt", callback_data="admin_robsec_get")],
-            [InlineKeyboardButton(text="Clear robsec.txt", callback_data="admin_robsec_clear")],
-            [InlineKeyboardButton(text="Close", callback_data="admin_close")],
+            [InlineKeyboardButton(text="📥 Выгрузить robsec.txt", callback_data="admin_robsec_get")],
+            [InlineKeyboardButton(text="🗑 Очистить robsec.txt", callback_data="admin_robsec_clear")],
+            [InlineKeyboardButton(text="❌ Закрыть", callback_data="admin_close")],
         ]
     )
diff --git a/keyboards/user.py b/keyboards/user.py
index 9867892..e2cce62 100644
--- a/keyboards/user.py
+++ b/keyboards/user.py
@@ -7,14 +7,14 @@ def main_menu_kb() -> InlineKeyboardMarkup:
     return InlineKeyboardMarkup(
         inline_keyboard=[
             [
-                InlineKeyboardButton(text="Profile", callback_data="profile"),
-                InlineKeyboardButton(text="Statistics", callback_data="stats"),
+                InlineKeyboardButton(text="👤 Профиль", callback_data="profile"),
+                InlineKeyboardButton(text="📈 Статистика", callback_data="stats"),
             ],
             [
-                InlineKeyboardButton(text="Rates", callback_data="rates"),
-                InlineKeyboardButton(text="Withdraw", callback_data="withdraw"),
+                InlineKeyboardButton(text="💰 Курсы", callback_data="rates"),
+                InlineKeyboardButton(text="💳 Вывод", callback_data="withdraw"),
             ],
-            [InlineKeyboardButton(text="Channel", url=SHOP_CHANNEL)],
+            [InlineKeyboardButton(text="📢 Канал", url=SHOP_CHANNEL)],
         ]
     )
 
@@ -22,6 +22,6 @@ def main_menu_kb() -> InlineKeyboardMarkup:
 def back_kb(callback_data: str = "back_main") -> InlineKeyboardMarkup:
     return InlineKeyboardMarkup(
         inline_keyboard=[
-            [InlineKeyboardButton(text="Back", callback_data=callback_data)]
+            [InlineKeyboardButton(text="🔙 Назад", callback_data=callback_data)]
         ]
     )
diff --git a/main.py b/main.py
index ade9403..e4c5f40 100644
--- a/main.py
+++ b/main.py
@@ -31,7 +31,7 @@ async def main() -> None:
     await log_admin(
         bot,
         ADMIN_ID,
-        f"<b>{SHOP_NAME}</b> started\n{datetime.now().strftime('%Y-%m-%d %H:%M:%S')}",
+        f"🟢 <b>{SHOP_NAME}</b> запущен\n⏰ {datetime.now().strftime('%d.%m.%Y %H:%M:%S')}",
         log_bot,
     )
     try: