diff --git a/config.py b/config.py
index ce49033..33c163e 100644
--- a/config.py
+++ b/config.py
@@ -43,12 +43,13 @@ class Config:
             return default_replies
 
     def _load_ads(self, file_path: str = "storage/ads.txt"):
-        """Load ad content from file (single ad, no multi-line conversion needed)"""
+        """Load ad content from file (can be multi-line with actual line breaks or \\n)"""
         try:
             with open(file_path, "r", encoding="utf-8") as f:
                 ad_content = f.read().strip()
                 if ad_content:
-                    return ad_content
+                    # Convert literal \n to actual newlines for ads too
+                    return ad_content.replace("\\n", "\n")
                 return None
         except FileNotFoundError:
             logger.warning(f"Ad file {file_path} not found")