diff --git a/README.md b/README.md
index 352d927..8056487 100644
--- a/README.md
+++ b/README.md
@@ -6,14 +6,14 @@
 This project hides Youtube recommendations, motivated by an attempt to stymie the "YouTube rabbit hole."
 
 ### Why should I use this plugin?
-Google optimizes recommendations to be the most _engaging_ videos. Their ideal recommendation sets in motion the brain's automatic response to click — regardless if you are interested or not. Persistent exposure to these suggestions results in a waste of your time. So download this add-on and remove them as you please!
+The YouTube recommendation algorithm optimizes for the most _engaging_ videos, regardless of whether or not you are interested. Persistent exposure to these suggestions results in a waste of your time. So download this add-on and remove unwanted suggestions as you please!
 
 Available for install here:
 - Firefox https://addons.mozilla.org/en-US/firefox/addon/remove-youtube-s-suggestions/
 - Chrome https://chrome.google.com/webstore/detail/remove-youtube-suggestion/cdhdichomdnlaadbndgmagohccgpejae
 
 ### Contributing
-If you'd like to contribute to the development of this add-on, the following commands should get you started with a dev environment.
+If you'd like to contribute to the development of this add-on, the following commands will get you started with a dev environment.
 
 ```
 $ git clone https://github.com/lawrencehook/remove-youtube-suggestions.git
@@ -22,7 +22,7 @@ $ npm install --global web-ext
 $ web-ext run
 ```
 
-The commands above will open Firefox with the current state of the add-on installed.
+The commands above will open Firefox with an installation of the current state of the add-on.
 https://extensionworkshop.com/documentation/develop/getting-started-with-web-ext/
 
 ### Donations